Create Countdown Adverts With a Sense of Uurgency
For the majority of businesses, 2022 was a trying year. Consumer spending and total retail sales have decreased during Adverts the course of the year. This makes it even more crucial for firms to take full advantage of occasions like Black Friday to increase revenue in Q4. So, when it comes to Black Friday, businesses like yours need to be at their best. Countdown ads and Google Ads Campaign should play a major role in this.
How do Countdown Ads work?
Within an ad, in the headline, description, or path box, Countdown Ads can be shown in the Google search results page. The user is shown a real-time countdown timer so that the company can advertise a particular promotion or event that is now going on. Depending on how close the event is at the moment, this will automatically change to be in days, hours, or minutes.
I require Countdown Ads, but why?
The visitor will feel a sense of urgency when they see a countdown ad, and it will also help your sale or promotion stand out in the search results! This sense of urgency pushes the visitor to click on the advertisement and take action right away, which increases conversions for your company.
The fact that countdown advertising don’t count toward your character limit means that you don’t have to change your headline or description to make room for them.
How to use Google Ads to implement countdown ads
Picking the ad in step One
Select: campaign > ad group > ad from your Google Ads account.
This is how you choose an advertisement to include the countdown timer with.
Adding the countdown clock in step two
Select the area of the advertisement to which you want to put the countdown timer now (headline or description). Google will offer you the option to include a countdown timer if you type in a brace (curly bracket) ” “:
Setting the date, time, and length in step 3
Following that, a dialogue window will appear where you may select the countdown’s end date and the duration of its display Adverts :
Time zone adjustments in step 4
Additionally, you may decide whether the ad countdown switches between several time zones or stays in the time zone associated with your Google Ads account Adverts .
Launch is step five!
You’re done; go check out your countdown advertisement in the Google Search results page and observe how conversions rise!
Other Applications For Countdown Ads
Countdown advertisements should be used all year to promote any time-specific deals you have in order to create urgency in the same manner that they would be for a Black Friday sale. They can even be used to advertise a new store opening or the introduction of a new product instead of only promoting sales.
This Black Friday, make sure to use the countdown feature in your Google Ads to guarantee you generate excitement and a sense of urgency about your sale. If you run an international website, customize them to the viewers’ time zones so the advertisement appears for those users throughout the entire day. After Black Friday is over, keep using them to advertise any ongoing bargains or activities.
Visit our devoted blog section for further advice on how to make the most of your Black Friday marketing. On our resources page, you may find more practical suggestions and tactics in our webinars and white papers.